loss leader definition

The loss leaders are the products being sold at such low prices as. Loss leader pricing is a practice businesses use to price certain items like bread or milk below the cost it takes to produce them in order to bring buyers into the store and entice them to purchase other items like say cereal a candy bar and some laundry detergent.

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Loss leader synonyms loss leader pronunciation loss leader translation English dictionary definition of loss leader.

. Loss leading is a. Loss leaders are high volume high profile brands or products that are sold by retailers with the intention to attract customers into their premises with the hope that those customers will end up buying other goods as well once inside. A good example of a loss leader is a supermarket selling flowers at less than cost. Once theyre inside the retailer counts on the customer to buy other things together with the loss leader thus generating profits for the business.

The loss leader concept can be used to. The firm hopes to recoup the lost profit by increased sales of more profitable items. A commodity offered especially by a retail store at cost or below cost to attract customers. A zero percent loan for.

Noun something such as merchandise sold at a loss in order to draw customers. A loss leader strategy prices a product lower than its production cost in order to attract customers or sell other more expensive products. A loss leader is a product that is sold at less than cost. Cost of Goods Sold COGS Cost of Goods Sold COGS measures the direct cost incurred in the production of any goods or services.

Translate loss-leader into Spanish. The firm sells this product at a loss as a way to encourage consumers to shop and buy other goods. The paper studies the impact of the loss leader pricing and rain check policies on the profits and market outcome. Loss Leader Pricing Law and Legal Definition.

A known marketing tool in retail a loss leader is an item thats sold at a loss in order to attract more customers into a store. An article that is sold cheaply in order to attract the public and make them buy other more. The paper investigates whether. Loss leader pricing is a marketing strategy that involves selecting one or more retail products to be sold below cost at a loss to the retailer in order to get customers in the door.

Meaning pronunciation translations and examples. Loss leader pricing is an aggressive pricing strategy in which a store sells selected goods below cost in order to attract customers who will according to the loss leader philosophy make up for the losses on highlighted products with additional purchases of profitable goods. An article that is sold cheaply in order to attract the public and make them buy other more. Below cost to stimulate sales of other.

Many of the compact discs sold by the store are sold as loss-leaders to attract consumers to buy other products. Meaning of loss leader. If a store can accurately predict the demand will they still run out of stock. Information and translations of loss leader in the most comprehensive dictionary definitions resource on the web.

D Gerstner E. There are times in any business when. A loss leader is an item that is sold at such a low price that it makes a loss in the. Marketing Science 64 358-374.

The resulting combined sale transaction is assumed or hoped to be profitable. Loss leader definition a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store. It includes material cost direct. This is done on the assumption that buyers will purchase other products at the same time that are considerably more profitable.

Academic Research on Loss Leader Loss leader pricing and rain check policy Hess J. Loss leader pricing is the practice of selling a small number of products either at or below cost. A product sold at a loss to attract customers. This pricing strategy is used purposefully in order to attract customers to the store wherein the retailer sells the few products at a loss but makes up for the losses by selling other products at a higher price.

Definition of loss-leader in English. A loss leader pricing strategy a term common in marketing refers to an aggressive pricing strategy in which a store prices its goods. Examples could be steeply discounted electronics or consumer goods or garments. A loss leader is classified as a pricing strategy where the product is sold at a lower price than the existing market price in order to pull the customers.

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